Ignorance and inequality in sexual health – addressed from a multimodal communicative perspective

Despite Denmark's reputation as an enlightened, egalitarian society, recent research and reports cast doubt on the extent to which this applies to sexual health. Knowledge, attitudes and behavior are reflected in and shaped by communication. Therefore, this project addresses ignorance and inequality in relation to sexual health in Denmark from a communication perspective. Using a systematic method for analysing language, images, video, etc. we examine information materials, websites and social media to understand how organisations, health communication professionals and ordinary Danes communicate about sex, gender, diversity, contraception, STIs, consent and menopause. The project thus aims to create a basis for clear communication that can promote knowledge and break down taboos and barriers to equality in sexual health in Denmark.