The Datafied News Industry (DANI)

The project explores how digital data constitute a strategic resource for the news media. Through five subprojects, the project investigates how, for example, managers, salespersons, software engineers, editors, and journalists understand and use data. In the digital age, data is a resource for business and for management, and if the news industry does not guard and utilize this resource it will lose out to platforms and technology companies. For this reason, knowledge about the use of data is important for both news organizations and for society. For in a time where poor information spreads broadly, quality journalism is a democratic necessity – and one that the reflexive use of data can help the news media deliver.