Social drivers and barriers for climate-friendly diet

Changing the food routines of more Danes into a more plant-based kind of food will contribute to decreasing the climate footprint of Denmark. The purpose of this project is to shed light upon possibilities and obstacles for changing food into more plant-based and thus climate-friendly food in the everyday lives of Danes. In the project, we investigate the quantitative distribution of plant-based eating among Danes in general. At the same time, we investigate how young Danes, 18-30 years old, change and stick to eating more plant-based food. In our research, we have a particular focus on the mundane food practices, and on social norms and social interaction around food. The project is a collaboration between Department of Sociology, University of Copenhagen, and Denmark’s Green Think-tank, CONCITO. Thus at the same time, the research results will be used to qualify a new citizen-including change-project under CONCITO, “Green conversation dinners”. The research results will also form a part of CONCITO’s other change-projects, and qualify the input from CONCITO into institutional, business-oriented and political initiatives for action in collaboration with a large number of relevant organizations from the environmental area and the food area.